The room was drab, lit with fluorescent bulbs, and it smelled like my grandmother’s attic. But the vintage ski clothes that hung on the circular metal racks were glamorous: pleated wool pants with stirrups; sweaters with geometric Nordic patterns; Bogner one-pieces with cinch belts, shiny buckles, shoulder pads, and tapered legs. A cardboard box held old goggles that looked more appropriate for scuba diving than for skiing. And fur—some of it faux, a lot of it real.Read More
Of the 9.4 million skiers in the United States, 72 percent are white. More than half earn a salary higher than $100,000. For some context, only 20 percent of American households have a combined income of $100K, and 63 percent of the country is white.
Those numbers shouldn't surprise you; and they certainly do not forecast for growth in skiing.Read More